Are you wondering why your website isn’t driving enough customer engagement despite having great content? The competition for the attention of internet users today is insane. Users spend an average of 10 – 20 seconds on a webpage before opting for another.

Getting noticed and getting users to stay on your site after clicking is becoming more difficult. But there are a few easy and cost-effective hacks to cut through the competition and make your website more “sticky”. 

Let’s walk through 5 simple and effective strategies you can use to make your website stand out from the rest

#1 Use an Original and Creative Design:

The outlook of your website is the first thing that attracts or repels a potential user. So you’re going to need to put some thought into it. Depending on your budget, there are great no-code website builders like Wix and WordPress that allow you to create a website yourself. However, these offer generic templates that may have been used by others. Hiring a professional website designer like MevNet Studios gives you the opportunity to create original and creative website designs that are perfectly suited to your brand and would ensure your website stands out. Factors to consider include the layout of features, colour scheme, font, navigation, consistency and other key web design principles that would guarantee an overall good user experience.

#2. Create Great Content:

It seems obvious right? But, yes. Having great content goes a long way to making users stick to your website. Great content can mean different things depending on what your website is about. Creating content that cannot be found anywhere else is a good rule of thumb. This doesn’t mean complicated information. While your content has to be informative and engaging, it also has to be clear and easy to understand. This can include hosting a blog that features posts that take a unique and fresh perspective on what matters to your audience. Providing information on your website that your audience finds helpful can significantly boost engagement.

#3. Make It Mobile-Friendly:

92.3% of users access the internet using a mobile phone. So, if your website doesn’t load quite right on phones and tablets, you should definitely move for a re-design. The audience using mobile devices to access your website should be able to access all the features as easily as they would if using a computer.

#4. Optimize for Search Engines:

Having great features and content won’t mean anything if users can’t find your website. Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs) like Google and Bing. SEO can involve a lot of factors including on-page factors like content quality content, making sure relevant keywords are present, adding internal links, creating an optimizing title tag, etc. It also includes off-page factors like building backlinks and gaining exposure through various channels, such as news outlets and social media platforms. Thankfully, anyone can become great at search engine optimisation. There are several free online courses such as those offered by Aherfs, Semrush, Moz and many others available on YouTube.

#5. Captivate Your Audience with Images and Videos:

Images and Videos are great ways to capture the attention of viewers and keep them on your website for longer. Research shows that images and videos will keep people on a web page an average of 50% longer. Short intro videos and custom images as opposed to stock images give your brand a personality and make your website more instantly likeable and relatable to viewers. Use stunning images and videos to showcase your services, your process and the people behind it. Clients value authenticity. 

With these strategies, you can be sure to achieve a unique website that drives engagement. However, following these strategies comprehensively can be demanding, especially if you have limited time and resources. This is where professional product developers like MevNet Studios come in handy. At MevNet Studios, we develop stunning and innovative websites that are suited to the specific needs of our clients. Our approach is to understand your business and its industry and work with you to develop digital solutions that produce the best results.

Contact MevNet Studios today and get a website that stands out.