1. A website helps you attract new customers

Technology has made it possible for consumers to find whatever they are looking for with just a few clicks. It has been established that 76% of consumers look up a business online before patronising it. So, chances are that if a consumer is looking for the particular product or service that you offer and you’re not turning up on their search result, they would go for those that are, without knowing that yours is better. A website would not only carry your contact details for inquiries but can have a map that enables your potential customers to locate you easily.

2. Having a website gives you credibility

84% of customers believe that credible businesses are those that have websites. In
a time where just about anything is freely available on the internet, not having a
website would indicate that you are not taking your business seriously. Consumers
may think that you’re either too small-time, archaic or not current on trends. And
whereas a social media page can be created in a jiffy, a website allows you to stand
out from the rest and indicates that you are professional in what you do.

3. Cost-effective marketing options

With more than 4.5 billion internet users, a website is a cost-effective way to level the
playing field, giving you an opportunity to compete with larger businesses by
providing reach and visibility that other marketing strategies may not. A website also
allows you to leverage innovative digital marketing solutions. For instance, using the
traffic history on your website, you can engage customers through targeted email campaigns that keep them updated with new products, discounts and other services you offer; thereby ensuring customer loyalty and reduced customer turnover.

Is it necessary to have a website when I am already active on social media?
The short answer is yes. While social media platforms like Facebook, Instagram and
other social media platforms are viable marketing channels, you do not have
complete ownership of your social media pages. Meta, for instance, can decide to
make changes to its platforms that affect your business in an unexpected way. And
let’s not talk about how vulnerable social media pages can be to cyberattacks.

It is crucial to understand that building a website that would drive business growth is
not just about putting fancy words and slapping on nice pictures. It must be
purposefully designed, secure and user-friendly, with clear calls to action. Here at
Mevnet, we deliver outstanding websites with creative and innovative designs,
tailored specifically to the nature of each client’s business. Our team of experts
would collaborate with you toward delivering solutions that are not only functional
and secure but are also cost-effective.

Give your business the best foot forward and get a Mevnet website, today.